Scion’s Appeal Aimed at Gen Y. Several automotive brands have tried to lure the hip and the young. But so far, no other brand has done it better than Scion. The gusto of capturing the heart of the generation Y is just one of the strategies of Scion, a division of Toyota Motor Corp. Scion,

Land Rover declares all-new Range Rover as the best of its genre. This is because the automaker has added a number of fantastic auto breakthroughs and architecture to pave the way for a magnificent Rover. For the model year 2007, Range Rover is given a groundbreaking new diesel, Terrain Response, fascia, interior, trim and dashboard,

Volvo, Ford’s Swedish luxury brand has earlier introduced a new sport utility vehicle that marks the beginning of a new design concept that would be employed for future Volvo cars. Steve Mattin, Volvo Cars Design Director said that the car represent “the DNA of future Volvos”. He further stated, “We’re about to elevate Volvo’s DNA

The auto industry has seen some of the coolest looking vehicles in the form of concept cars. These vehicles are not only made to catch the attention of auto enthusiasts but also show the direction that a company is going in terms of...