
2011 Ford Fiesta
2011 Ford Fiesta
•The all-new Ford Fiesta features an expressive, vibrant design, with sharp reflexes and a global track record that will redefine U.S. small car customers’ expectations
•Fiesta offers 15 class-exclusive features, adding luxury and convenience usually found in vehicles at significantly higher price points
•Fiesta delivers projected best-in-class highway fuel economy of up to 40 mpg, with a responsive 1.6-liter DOHC I-4 engine, advanced PowerShift six-speed automatic transmission and Electric Power Help Steering (EPAS)
•Designed to be versatile, personal and adaptable, Fiesta is expected to deliver best-in-class safety, convenience and connectivity with segment-exclusive SYNC® voice-activated communications system, an expressive color palette and available graphics Ford’s hot-selling new Fiesta will deliver more than just fantastic looks and top fuel economy in its segment when it goes on sale in North America in summer 2010. The 2011 Fiesta – available in four- and five-door body styles – also will set a new small car benchmark for safety, connectivity and powertrain technology.

2011 Ford Fiesta Side View
In fact, Fiesta will offer North American buyers a stylish new choice of 15 class-exclusive features and projected highway fuel economy of up to 40 mpg, besting the Honda Fit, Nissan Versa, Toyota Yaris and Corolla.
“Customers are savvy. They want expressive cars that deliver not just fantastic fuel economy, but also high quality, new technologies and a fun driving experience,” said Mark Fields, Ford president of The Americas. “We plot to answer the call with Fiesta – an all-new vehicle in North America we hope will set a new standard for small cars.”

Fiesta is the next milestone under the ONE Ford plot to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. Nearly 700,000 Fiestas have been sold to customers in Europe and Asia, since launch.

When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated a desire for style topped customer lists everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.
